Beauty Industry, Beauty Launches

Fast Beauty Receives $9 Mil in Funding

The start-up has raised funds from several high profile investors.

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By: Marie Redding

Senior Editor

Blow Ltd., a company with a mission to create a “one-stop Fast Beauty destination,” which includes a plan for an online beauty ecommerce site as well as brick-and-mortar salons, has raised $9 million in funding from several high profile investors.

Investors include Nick Robertson, CEO, ASOS; Mark Sebba, CEO, Net-A-Porter; Lyndon Lea and Robert Darwent, founders of Lion Capital.

Funds will be used to accelerate the development of the ecommerce site, as well as its salon locations. The Fast Beauty Bars are built upon the idea of being the “next generation of retailing,” focusing on experience and data collection, while selling most products online.

The company’s theme, ‘fast beauty’ will be demonstrated in its product selection – brands that provide products designed for multi-tasking and easy application will be sold on the website. The website’s main feature now is the ability to book time-saving services at its salon, including a 30-minute blowout; a 15-minute makeup application and a 15-minute manicure. Plus – there will be DIY tips and tools for performing these services at home.

Blow Ltd.’s flagship brick-and-mortar store is located in Covent Garden, London. It offers over 50 premium beauty brands. Consumers can also shop online or on mobile phones – with delivery services offered 24 hours, 7 days a week.

The second Fast Beauty Bar is planned to open in November 2014 in London’s Canary Wharf at Jubilee Place.



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